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Participants will develop the ability to take an objective look at how their organization is delivering new innovation to ensure it is maximizing its overall impact on the market and the business.
Participants will learn effective methods and tools for helping their organization uncover new sources of value for its markets, including how to prioritize these for maximum impact relative to emerging trends and scenarios. Participants will learn how to look both inside and outside the organization for the most promising new models of market engagement.
Participants will deepen their focus on market pull and on solving real market challenges around customer value and experiences that drive deeper engagement of their customers with their brand, allowing their business to move from empathy to revenue
Participants will develop the ability to see innovation as a tool of strategy for advancing the relevance, growth, and resilience of their organization. They will furthermore develop the ability to guide their organization strategically in defining and pursuing a specific course for innovation. As part of this, participants will be able to examine the many options for an innovation portfolio and from these select those that balance the short-term, medium- term, and long-term needs of the organization.
One of the following:
By understanding how to reframe problems, participants will be able to develop a concise point of view regarding how to best position new solutions and brand experiences, ensuring everything their organization do delivers a consistent and valued brand message
Participants will learn how to formulate and test hypotheses around problems and opportunities to arrive at a clearer understanding of the real problem behind the perceived problem. They will learn how to use this as a method of substantially de-risking your organization’s innovation endeavors.
Participants will learn how to dive into and explore their customers’ world with a deep sense of empathy for both their spoken and unspoken needs, and how to leverage these insights to deliver greater value that more effectively solves their pain and tension points.
Participants will develop a deep understanding of the philosophy, methodology, and tools of Design Thinking, to becoming initiated into one of the world’s most powerful and impactful approaches to innovation. They will learn how to explore customer and market needs deeply with a designer’s mindset.
Participants will develop a deep appetite for finding new and better ways of delivering customer value and experiences. They will learn how you to conceive market-winning, next generation solutions and how to advocate for these within the organization. They will come to understand how to be deeply attuned to their markets and how to deliver new demand-creating value in those markets.
Participants will come to understand how innovation requires stepping back and looking at challenges through a new set of lenses. They will learn how to decompose challenges into new hypotheses that can be tested and verified. They will also learn how to reexamine and challenge existing orthodoxies in the hunt for new and better ways to solve challenge.
By learning how to drive powerful, market-led solutions to emerging challenges, participants will become recognized as a driving force for constantly reconnecting their business and its markets at increasingly higher levels. This will enable them to deliver meaningful impact to the business and transform it into a truly innovative organization.
Participants will come to understand what innovation is and the role it plays in driving business forward. They will learn how to think differently about the value and experiences their organization delivers to their markets. Participants will learn specific methods and techniques for pursuing innovation and ensuring innovation projects make it safely from concept to market.
Wear your organization’s certificate proudly as an emblem of its commitment to innovation and progress, and use this as an effective marketing tool to reinforce a message of relevance and market leadership.
Your organization will learn how to pursue innovation strategically, as well as how to develop and implement an innovation strategy that supports its broader business strategy. It will learn how to leverage both internal and external insights and capabilities to ensure it consistently delivers relevant and impactful value to its markets.
Your organization will learn how to develop and drive the best mix of short, medium, and long-term innovations to ensure its ongoing relevance in the marketplace and its long-term resilience to the inevitable changes occurring in the world around us. It will come to understand the importance of pursuing long-term growth to retain its position as a market leader.
Your organization will become increasingly progressive and forward-thinking as it pursues market leadership through innovation. By focusing on delivering next generation solutions and experiences that connect deeply with its markets, it will develop a sense of purpose in the organization and a strong engagement with the marketplace.